Bring us the bottleneck.
The right starting point is a consequential bottleneck, a testable uncertainty, and permission to stop if the evidence does not support the thesis.
Informational launch, intake not openPrepare the first brief.
Keep it non-confidential. The useful opening material is the situation, the desired change, the reason it matters now, and the constraint preventing movement.
- What must change?
- Who experiences the constraint?
- Why does it matter now?
- What prevents movement today?
- Which evidence or environment could you contribute?
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